The primary task of the subject area Marketing is the best presentation and positioning of the MHL in the public eye. Questions concerning target groups, after the presentation of MHL events, ideas and products are important, just as is their pricing. Corresponding analyzes, target definitions and planning strategies are also part of this, as well as operational implementation and monitoring. The field of Marketing is responsible for external communication, both editorially and for the production and distribution of all print products such as evening and monthly programs, posters, postcards, ads and image products. The final editing of the MHL website is also an integral part of Marketing’s activities.
